These are testing times for the American gun industry. Sales of Remington Outdoor products, which include the Bushmaster XM-15 "modern sporting rifle" that Adam Lanza used to massacre 20 kindergartners and six teachers at Sandy Hook in 2014, were down 27% in the first quarter year on year.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00.