East Africa’s largest supermarket chain, Nakumatt, has long epitomised an "Africa rising" success story, with its rapid growth from a small family-owned company to a retail behemoth in a region many analysts described a few years ago as a new frontier for consumer growth. By 2017, the company, which started as a small furniture and bedding shop in 1965, had 66 stores across East Africa. It pioneered 24-hour shopping and loyalty programmes in the region’s retail sector, its success also boosting other businesses in the manufacturing, retail, banking and property space. The owners, the Shah family, modelled the company on Walmart, itself having started out as a humble family owned business. They planned to build a pan-African brand to take on entrenched southern African retail chains in West and southern Africa. As a first string in this bow, the group snapped up Shoprite’s unprofitable stores in Tanzania and Uganda in 2014 and 2015.Nakumatt’s success, and that of other Kenyan retaile...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.