When Ster-Kinekor launched its IMAX Space and Nature Series at the Eastgate Mall in Johannesburg this week, those of us who were lucky enough to be in attendance wanted for nothing – or almost nothing. There were goodie bags. There was a photographer and a green screen and props so that we could pose for interplanetary mementos. There was popcorn by the bucketful, of course, and cold drinks aplenty. Chips, hot dogs, cupcakes for the kids. A buffet of delicacies for those with more sophisticated palates. Juice and coffee for all. But my daughter was thirsty and asked me politely for a drink of water. Parents will know that such rare requests must be encouraged. We soon discovered, however, that water could only be acquired by paying the nice women at the refreshment kiosk for something bottled and distributed by Nestlé (a firm not known for best practice when it comes to public health or environmental concerns). The brand is unimportant – whether it was Nestlé, or Coke, or even a loc...

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