Beautiful design is what makes us fall in love and stay in love
I stood in front of the nut butters in the supermarket aisle. There, I saw the most irresistible thing in the nut butter world. It was a tube of peanut butter. "Peanut butter in a tube?" I thought. "Which genius conjured up this divine plan? Now I can squirt peanut butter directly into my mouth!" A thrilling prospect, indeed. At home, I couldn’t wait to try out my new wonder tube. Off came the cap and the little sticker of silver foil covering the opening and then – utter disappointment. I squeezed and out came a tiny squirt that tasted yummy, encouraging further sampling. But no matter how hard I squeezed the extra-thick peanut butter inside, would not budge. What ensued resembled a class of Brazilian jiu-jitsu I once took. I wrestled, jostled, tussled and even considered downing a protein shake for some instant muscle power.