Beautiful design is what makes us fall in love and stay in love
I stood in front of the nut butters in the supermarket aisle. There, I saw the most irresistible thing in the nut butter world. It was a tube of peanut butter. "Peanut butter in a tube?" I thought. "Which genius conjured up this divine plan? Now I can squirt peanut butter directly into my mouth!" A thrilling prospect, indeed. At home, I couldn’t wait to try out my new wonder tube. Off came the cap and the little sticker of silver foil covering the opening and then – utter disappointment. I squeezed and out came a tiny squirt that tasted yummy, encouraging further sampling. But no matter how hard I squeezed the extra-thick peanut butter inside, would not budge. What ensued resembled a class of Brazilian jiu-jitsu I once took. I wrestled, jostled, tussled and even considered downing a protein shake for some instant muscle power.
ADVERTISING..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.