ARE we too scared to be silly? Puppymonkeybaby. Puppymonkeybaby. Puppymonkeybaby. A mash-up between a puppy, monkey and a baby walks into a room and says this repeatedly to three guys. It’s a commercial for Mountain Dew that has three elements — Dew. Juice. Caffeine.That’s all you’ll need to read of this article because no matter what I say now, all you will remember is "Puppymonkeybaby". This commercial was one of the most talked about commercials at Super Bowl 50, where America’s most watched, most invested-in, most tweeted, most loathed and most loved ads play out.Some interesting things about the Super Bowl: a 30-second ad costs $5m to flight. Around 112-million viewers tuned in this year. News site Newsone states that the ads have generated $2.19bn in sales. Oh, and people ate 100-million pounds of guacamole.Why would Mountain Dew choose to spend $5m on a talking, walking monkey baby? Because it’s crazy. And this kind of crazy is disruptive, memorable and not without purpose. A...
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