Five years since Covid-19 changed it all — or did it?
Many argue that we shifted from a coronavirus pandemic to a mental illness pandemic
Many thousands of words were published about how our lives would never be the same after the Covid-19 pandemic took everything we knew and turned it on its head to the “new normal”.
Businesses “pivoted” and built strategies to be relevant for the post-pandemic consumer and employee. But then Karen Nelson-Field of Amplified Intelligence shared a research study in 2023 about digital advertisements that did not reach the attention threshold of 2.5 seconds. A heartburn inducing post-pandemic finding for chief financial officers was that, in essence, 85% of their marketing budgets is poured down the drain. ..
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