JOHAN STEYN AND SHENANDA JANSE VAN RENSBURG: Redefining PR: leadership in a tech-driven era
02 October 2024 - 05:00
Over the past two decades the field of public relations (PR) and communications has been transformed by rapid technological advances and evolving media consumption habits.
The rise of the internet and social media has reshaped the industry, enabling real-time global communication and direct engagement with audiences. These changes have fundamentally altered how PR professionals approach their work, making the field more dynamic, immediate and integrated with broader marketing and communication strategies...
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