LETTER: Crying foul over Schussler’s chickens
Economist misunderstands the statistics and how to analyse them
In a recent opinion piece economist Mike Schussler states that “... a string of anomalies [is] evident in the import of the meat [chicken] and its final cost to local consumers. The story of how Brazilian chicken is slowly increasing its footprint in SA, to the detriment of the domestic poultry industry, is compelling and worth a closer look” (“Why do Brazil’s chickens cross the ocean? To fly over SA tariffs (https://www.businesslive.co.za/bd/opinion/2021-06-02-mike-schussler-why-do-brazils-chickens-cross-the-ocean-to-fly-over-sa-tariffs/)”, June 2).
While the statement points in the right direction, the subsequent analysis offered to contextualise the Brazilian imported chicken-related products into SA is wholly misguided — or simply reflects ignorance of the subject matter...
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