The post-pandemic fashion cry: Yes to the dress!
Less leisurewear and more frocks; more above-the-mask mascara; but home improvements may have to wait for an available contractor
Women are saying yes to the dress. The garment has become one emblem of the post-lockdown consumer, as economies slowly reopen in places such as the US and UK
And dressier clothing is just the start of what may be a “great rotation” in consumer spending. At the end of last year, we argued that a vaccine-driven economic recovery would shift what people buy — they’d order less leisure wear and buy fewer cushions, but put more money towards Champagne, suits and experiences. In categories such as fashion and cosmetics, this shift is indeed happening; however, other areas, such as dining, travel and big events, have yet to really get going. ..
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