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The word “profit” must be one of the most maligned and vilified in human history. This is either out of ignorance, for ideological reasons, or out of pure malice.

Yet the concept of profit is a crucial factor in defining and determining human action, and especially the pursuit of individual and collective socioeconomic aspirations. It could plausibly and axiomatically be argued that the pursuit of profit is inextricably embedded in human DNA...

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