Data has become the lifeblood of any organisation looking to be competitive in the digital era. Being connected and able to access information at one’s proverbial fingertips can empower decision-makers with better insights. However, this is not always the case. Speed and relevance are two of the most significant stumbling blocks that limit the potential of data.

According to some estimates, the entire digital universe would have reached 44 zettabytes (ZB, which is a trillion GB) by the end of 2020. This would translate to 40 times more bytes than there are stars in the observable universe. But perhaps even more significant is that research shows the volume of data created, captured, copied, and consumed worldwide will likely hit 149ZB by 2024, more than three times that currently available...

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