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Despite a vibrant agricultural sector, there are a standard list of challenges that SA agribusinesses commonly cite — land-reform policy, droughts and infrastructure are among the most frequently cited. However, a growing challenge facing firms — particularly those in beef, wool, fruit and wine — is the need to identify new markets.

The need isn’t surprising given that SA’s agricultural sector is export-orientated, with exports accounting for about half of the production in value terms, about US$10,2bn (about R150bn) in 2020 (up 3% y/y)...

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