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Businesses fail all the time. Every hour of every day somewhere in the world there is a business that is going through difficult times, where owners and directors have to make impossible choices for their survival.

Every business is about making choices, and in the words of US Gen Norman Schwarzkopf, “Making a decision is the only way to move forward, even incorrect and bad decisions. A person who makes a thousand wrong decisions is better off than a person who makes no decisions at all, because such a person is much better prepared to move forward than the person who stagnates in paralysis of indecision.”..

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