Chasing the network, Cell C aims to deliver quality over quantity
Like the Boks, the company seeks to throw off its underdog image and score big
Like many South Africans I enjoyed watching Chasing the Sun, the documentary that relives how the Springboks won the 2019 Rugby World Cup in Japan. One could see the importance of leadership and how individual players made unique contributions to the team’s eventual success.
This Cinderella story started from a difficult place. If you recall, the Springboks were not favoured to win the tournament. Doubters abounded. Winning the Webb Ellis Cup was a remarkable journey — a turnaround strategy that came to fruition. Every player had to prove why they deserved to be world champions...