As African countries battle the fallout from Covid-19 there is a realisation that they need to radically overhaul their economic strategies. With debt, disease and dysfunction wreaking havoc across the continent, the time for fresh thinking has never been more urgent. The pandemic offers an opportunity to catalyse growth in innovative new industries. Amid strained resources and magnified challenges, colouring Africa’s economic canvas with creative solutions is required, not only to survive but to thrive.

Specifically, a holistic, clear plan to invest in Africa’s blue, green, purple, (flat) white and grey economies offers a simple, scalable and smart way to kickstart sustainable growth on the continent. For businesses and policymakers, prioritising this “five colour economy” offers significant opportunities and returns on investment, for several reasons...

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