Harley-Davidson is riding out of the Indian sunset
The iconic motorbike maker is discontinuing sales and manufacturing operations in India, suggesting it needs a complete strategic overhaul
25 September 2020 - 16:32
Harley-Davidson is riding out of India. That is as much of a problem for the American motorcycle icon as for one of the largest two-wheeler markets looking to make its mark globally.
Harley said in a regulatory filing on Thursday that it is discontinuing sales and manufacturing operations in the world’s second-most populous country as part of its company-wide restructuring, or the “rewire” plan, a five-year strategy to re-set its business, focus on high-priority markets and tighten up by streamlining models. ..
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