Clicks saga shows how companies must take greater care with their ads
Consumers are up in arms over the hair promotion and the company’s reputation is on the line
07 September 2020 - 14:17
The potential strength of consumer activism spoke loud and clear in the 6% drop in the Clicks share price in the wake of the insulting hair products advert it posted on its website last week.
It sends a clear message to corporations: sensitivity to your customers is key to your reputation, which is key to your sustainability. ..
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