Celebrate milestones and move to the next sustainability goal
Many organisations claim to be people-centric but merely saying so achieves little if it’s not reflected in the lived experience of people who interact with the brand
Most of us who have been involved in sustainable business remember when 2030 seemed a distant — and thus wholly attainable — goal for a low-carbon future with food, water and energy security. But 2030 is now less than a decade away, and businesses that haven’t already committed to, and progressed toward, the UN’s sustainable development goals and other benchmarks may have trouble doing so.
Covid-19 has, of course, disrupted every aspect of life and business, and any description of its economic impact seems like an understatement. But progress to sustainability must continue. As a global business that embarked on that journey 20 years ago, we’ve learnt some instructive lessons, as evident in Ford Motor Company’s latest sustainability report. It is important to recognise that everything you do moves you closer to or further from your goal, because each day without action taken is an opportunity missed...
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