Even before the Covid-19 pandemic hit, SA’s traditional insurers had been contending for relevance and market share in an increasingly competitive and digitally transforming consumer landscape.

What we saw happening from about 2016 is verified by various pieces of research by the big consulting firms and local universities, highlighting the rapid evolution and maturation of consumers, putting pressure on traditional insurers and their push-product-at-consumer value propositions. As the needs of consumers and clients evolve and mature, insurers face a continuing challenge to maintain relevance with policyholders...

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