The importance of clarity in a time of uncertainty

Covid-19 challenges not only our biology but our minds. It is hard to remain positive. For businesses to survive the pandemic a spirit of resilience and a pragmatic and adaptive mindset must be adopted.

The challenge we’re facing is uncertainty, the scale of which correlates perfectly with the anxiety we experience and our resultant behaviour. If you wrote a list of how many things we used to be certain of in our daily lives and compare it to how many of these things are now uncertain, you’d be surprised at its length...