Afrillennials defy stereotypes — and business would do well to listen
This generation’s unique way of processing data has powerful implications for the financial services industry
03 June 2020 - 16:34
Shallow, yet deeply self-indulgent, with attention spans as short as their list of achievements while sporting an annoying penchant for gifs, memes and trophies — never before has there been a generation as entitled as that of the millennial. OK, Boomer.
When digging a little deeper into arguably the widest researched, yet paradoxically most misunderstood, generation, this caricature is found to be precisely that: a lazy, blanket misrepresentation of a highly complex and nuanced group — one that represents 51% of SA’s workforce, about 12.6-million people. ..
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