Using the power of nudges is better rather than pushing us to revolt
Ebrahim Patel should know that behaviour can be shifted by simply informing people what others are doing
As the country nears its ninth week of lockdown, South Africans are increasingly frustrated with being confined to their homes and having their civil liberties curtailed. Across mainstream and social media, the overwhelming initial solidarity and support for the lockdown has mutated among many to outright rage and rebellion.
It is therefore little wonder that people have been infuriated by trade, industry & competition minister Ebrahim Patel’s Soviet-like restrictions. His regulations on not only what clothes consumers can buy but how they should wear them have, quite correctly, come under heavy criticism...
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