Internationally, as well as in SA, the cultural and creative industries (CCIs) are increasingly being recognised for their economic as well as social and intrinsic values. Economic value — that is, the contribution of the creative economy to GDP, job creation and innovation — is a more recent addition to our understanding of the value of the CCIs.

Intrinsic values are those unique to arts and culture: their ability to entertain, delight and challenge us, to tell our stories in ways that make sense of our experiences and define our identity. Social values are related: the arts can help us understand each other, building social cohesion and pride in who we are, and help us appreciate diversity, rather than be threatened by it...

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