Trust in governments globally has surged to record highs due to drastic interventions to curb the spread of Covid-19. For the first time since Edelman started monitoring trust two decades ago, government is more trusted than business, non-governmental organisations (NGOs) and the media. A huge collaborative effort is needed to ensure this is not merely a fleeting trust bubble.
As the virus spread beyond China and authorities started implementing extreme measures to save lives, trust in government surged 11 percentage points to 65%, the highest level yet, according to the findings of Edelman’s recently released midyear Trust Barometer research..
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