Livestream shopping is the new game in town
For many goods and services, online is now the only kind of shopping that exists
New York — Years before Covid-19 reared its hideous head and gave the world an urgent reason to shop from home, retail influencers were livestreaming inside boutiques, offering product close-ups and even trying on clothes, shoes and jewellery for an online audience. In 2017, livestreaming marketplace ShopShops sold a viewer a second-hand Birkin bag for $14,500 — no returns accepted.
Livestream shopping has been wildly popular — in China, that is. People there are used to watching other people livestream almost everything they do: cook, play or just sit and eat dinner. Smartphone viewing offers a form of entertainment and human connection...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.