Four strategies for firms to survive Covid-19 (one is a winner)
Of retrenchment, persevering, innovating and exit, one response to the crisis stands out
There has been a wide array of perspectives on the financial and social consequences of Covid-19. Many governments are rightly focusing on implementing strong measures to save people’s lives. At the same time, the coronavirus pandemic is threatening the survival of businesses across all sectors and industries at a global scale.
Some commentators have noted that about one in 10 businesses is less than a month away from shutting down completely and, despite government spending, some businesses will not be able to come back from their current deficit. Others have been even more pessimistic and predict that the devastating societal and economic outcomes of Covid-19 will cost more lives than the actual coronavirus claims in terms of fatalities. ..
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