Out-of-the-box thinking can help small businesses weather the storm
For the economy, Covid-19 is a matter of deep concern. For small businesses, it’s catastrophic
The world has changed faster than we thought possible. In just a matter of weeks we’ve gone from hearing the term Covid-19 for the first time, to total country lockdown when it is on everyone’s lips. For the economy, it’s matter of deep concern. For small businesses, it’s catastrophic.
Large corporates may have deep enough pockets to survive plunges in demand, but many small businesses don’t have the luxury of accrued savings that will tide them over for the next 21 days or more. For most business owners their business is their only livelihood. For many it’s supporting staff who have nowhere else to turn for work. If these businesses crumble so too do households, families and communities...