Twitter’s users are worthless — but monetisable
Even Twitter doesn’t use Twitter, but ensuring its users are actual users means it can sell ads to show them
Allow me to let you in on a little secret: Twitter isn’t a big user of its own product.
That’s right, while the company’s main account @twitter has 57.1-million followers, it follows just one other, which doesn’t make it a very engaged account holder. And its tweet frequency is relatively low — even I have sent more tweets than @twitter has, and I signed up two years later. US President Donald Trump has sent four times as many — 48,700 tweets since March 2019...