Cellphones, children and advertising — parents must get clued up
For advertisers mobile device access by the young people is a boon, but for parents this can be a nightmare
05 February 2020 - 16:04
The revelation that, by the age of seven, 53% of British children will own a mobile phone, will come as good news to one group in particular: advertisers.
By the time UK youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published on Tuesday by the research consultancy, Childwise. And as the penetration of smartphone usage rises, it creates more opportunities for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening...
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