ERIC MIYENI: Focus on business end can light up the local film industry
A strategy is needed to deliver local films to audiences without having to compete with Hollywood
16 January 2020 - 15:01
There is a tendency in SA to think of the business of film as the production of film. This thinking is erroneous.
The production of film is like a factory where items are made. It is where the film industry invests money. When you put money into the production of a film, you should expect to and receive a return at some point, just like the factory owner expects to make a living when he finds an outlet to sell the items he produces...
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