Michel Pireu Columnist

Hypocognition is a term introduced to behavioural science by anthropologist Robert Levy, meaning the lack of a linguistic or cognitive representation for an object, category, or idea. We are hypocognitive when we are at a loss for words to describe how we feel.

Picture this scene: a man acts clueless and clingy to get his wife to cook breakfast for him, even though he knows she is in a hurry. She cooks for him anyway. The wife reciprocates by arranging a social outing, making her hubby obligated to come along. The man comes along anyway. What are the man and his wife feeling?

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