Values count when doing business in a reputational economy
If corporate values are a mere blot of ink on paper, signifying nothing, reputations get compromised
28 November 2019 - 15:05
Simon Susman, former CEO and chair of Woolworths Holdings, tells the story, as often as he can, about the frog in the Woolworths lettuce.
The story goes like this: A customer in Constantia, an upmarket suburb in Cape Town, calls customer services to say there’s a frog in her lettuce. The customer services consultant says no problem, we’ll deliver another lettuce to your door. It’s not the lettuce, the customer laments, it’s the frog I’m concerned about...
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