MIKE SCHUSSLER: SA must not chicken out of fighting unfair poultry trade practices
The recently signed master plan is a positive first step towards protecting the local industry
The recent signing of the poultry industry master plan by trade, industry & competition minister Ebrahim Patel together with representatives of the poultry industry, importers, trade unions and other stakeholders is a critical initiative that will help achieve coherence and stability for this strategic industry. However, the real battle for survival will be decided by how SA gets to grips with the multiple and complex challenges of international trade.
Direct and indirect government support, an industry that operates at the highest levels of efficiency, robust implementation of the master plan with its promised curb on imports, and a fully resourced and cohesive export plan are all critical factors in stabilising the industry and positioning it for growth in one of the most competitive markets in the world...
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