Can royalty be fired? The UK’s Prince Andrew’s resignation from public duties following a disastrous TV interview concerning his friendship with sex offender Jeffrey Epstein doesn’t quite go all the way — but the king of Sweden, for example, recently cut five blameless grandchildren from the royal house. That’s a good practice in an age when monarchies are essentially keepers of a brand rather than rulers.

In a 2006 paper, John Balmer of the Bradford School of Management in the UK, Stephen A Greyser of Harvard University and Mats Urde of Lund University in Sweden argued that Europe’s constitutional monarchies function as corporate brands. This makes sense: even when monarchs have a lot of constitutional power, as in Norway, where the king theoretically could veto any law and pick prime ministers more or less at will, it just doesn’t happen anymore...

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