I don’t know how many lives Bill and Melinda Gates have saved through their foundation, but it runs into many millions. Gates is one example of successful business people doing good after accumulating a fortune.

Another way to do good is to influence lives directly through one’s business. Mine is one of the many lives Adrian Gore’s Discovery Vitality programme has improved. Its clever nudging took me to Parkrun five years ago, and I have been getting fitter ever since...

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