Public enterprises minister Pravin Gordhan has mentioned that a fresh turnaround strategy for SAA will soon be ready for approval, which is hoped to deliver a “fit for purpose” and competitive airline well positioned to entice a strategic equity partner. Since 2012, SAA has been implementing its long-term turnaround strategy (LTTS) along with remedial actions to drive it forward. Yet today, the LTTS has still not successfully been implemented.

A 2018 study conducted through the Unisa Graduate School of Business Leadership provides some context to better understand the shortcomings associated with the LTTS. ..

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