Public enterprises minister Pravin Gordhan has mentioned that a fresh turnaround strategy for SAA will soon be ready for approval, which is hoped to deliver a “fit for purpose” and competitive airline well positioned to entice a strategic equity partner. Since 2012, SAA has been implementing its long-term turnaround strategy (LTTS) along with remedial actions to drive it forward. Yet today, the LTTS has still not successfully been implemented.

A 2018 study conducted through the Unisa Graduate School of Business Leadership provides some context to better understand the shortcomings associated with the LTTS.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now