Warning bells should be ringing in government offices as the assault on the SA chicken industry by EU producers ramps up. If the EU regains its previous huge share of the market, the local industry may reach a tipping point into decline from which it will be almost impossible to recover. Not one province in SA would be unaffected.

EU chicken imports are climbing rapidly after a two-year absence because of avian influenza bans. Before the avian influenza outbreaks in Europe, the EU dominated SA imports of frozen chicken portions. While they were away, Brazil quickly filled the gap. Now they’re back, and the EU plus Brazil could spell disaster for SA.

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