In a recent interview between Alan Knott-Craig and Alec Hogg, the former captured the SA ethos in one smooth sentence: “SA has that magic intersection between infrastructure and opportunity.” The market has long thought itself less than its international counterparts, held back by economic and political transgressions and limited by infrastructure and opportunity. Today, these challenges are the reason the local app development community is thriving, making marks on the international landscape and refining how South Africans engage with business, brand and technology.

What makes SA app development unique is that challenges come standard. App development has to consider a variety of issues that don’t necessarily influence international markets. The startling shifts in equality alone should dictate that an app straddle a variety of universes and capabilities to ensure it has any legs in the broader market. This is being further driven by more and more people accessing the intern...

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