In the great debate around the fairness or not of increased tariffs on chicken imported into SA, a red herring has emerged: exports. Instead of asking for tariffs to protect the local industry against imports, SA can cure all its chicken ills by exporting. Job done. Easy as (chicken) pie.

Except it’s not. The exports argument is a red herring, simply because exports can never be the answer to the general unfairness that characterises the international trade in chicken at the moment...

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