Companies need to pull out the stops to win and retain online consumers
Episerver’s report says the plateau effect in digital commerce leaves companies with a clear mandate to improve or get left behind
While there has been a natural uptick in how often people shop online, consumers’ digital habits have started to stabilise. Digital commerce will reach critical mass in 2019. This is according to Episerver’s “Reimagining Commerce” report, an in-depth look at the trends, tactics and technologies guiding brands and retailers in the age of experience-driven commerce. In a survey of more than 4,500 global online shoppers, 26% of online consumers shop online at least weekly. This is just a small increase from 2018’s report, which found that 23% of online consumers shop online at this frequency. The report says the plateau effect in digital commerce leaves companies with a clear mandate to improve or get left behind. The quality and diversity of digital commerce experiences play an even greater role in the struggle to stand out and earn customer loyalty. To understand just how valuable innovative online shopping experiences are, consider today’s commerce environment. Leaders like Amazon h...
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