What Cyril Ramaphosa can learn from Donald Trump
Like it or not (and sometimes it should be liked), politicians have become celebrities
When Americans go to the polls these days, no matter what election they are voting in, be it for the Senate, governor, Congress or local government, they end up voting for or against Donald Trump. For better or worse (often worse) he has dominated the American political landscape to such an extent that every election of any kind is actually a referendum about him. This dynamic means that the actual Republican party itself plays a very small role in how votes are cast. People are voting for, or against him, rather than for the Republicans or Democrats. He has done this by imposing his personality onto the US political landscape. He is everywhere. His opinions are everywhere. His tweets are everywhere. His hair is everywhere. He has made himself the story. While there is, perhaps, very little else that Cyril Ramaphosa can learn from Trump, when it comes to personality politics there are clues to how he can achieve electoral success in the 2019 elections. As a decent and modest man, hi...
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