SA is a country of tremendous promise. It is a dynamic land with the potential for integrated prosperity. Sadly, in the recent past the forces created by this dynamism have failed to live up to the country’s potential. Rather than focusing inwards, many now believe SA’s secret to success may require looking outwards, to the rest of Africa. As apartheid polarised SA and its inhabitants, it produced an insulated breeding ground for businesses to supply the country with products and services made inaccessible by sanctions. After apartheid’s demise, underlying trends such as an expanding emerging middle class became positive structural supports for growth. But corruption and xenophobia are among the many ills leeching away SA’s ability to entrench itself as a global African leader. One strategy SA can deploy in an effort to prosper is to leverage off the rest of the African continent through cross-border trade. Providing an enabling environment for fellow African investors to invest in ...

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