SA in very good hands as young creatives lead way
Tech-savvy youth are driving innovation, reducing unemployment
Thabang Manyelo bounced into an evening party for young people in the advertising industry wearing a bright orange sweatshirt with the word UNEMPLOYED emblazoned across the front. He had grabbed it as he rushed out and was met with laughter when he arrived at the event, which was hosted by the Loeries and sponsored by Brand SA. Manyelo’s sweatshirt could not have been more ironic — he is more than gainfully employed. In 2017 he won the Young Creatives Award during the Loeries Creative Week, a category that showcases the work of people aged 27 and younger as part of a drive to generate recognition and support for their work. His portfolio of five submissions included a popular radio commercial for Netflorists which he wrote as part of FCB’s campaign to move from occasional to everyday gifting. It was called A War of Words — Anniversary Forgotten. "As I was walking home, I thought, ‘What happens in any relationship? We fight every day. So come with flowers before it happens’," he said...
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