Thabang Manyelo bounced into an evening party for young people in the advertising industry wearing a bright orange sweatshirt with the word UNEMPLOYED emblazoned across the front. He had grabbed it as he rushed out and was met with laughter when he arrived at the event, which was hosted by the Loeries and sponsored by Brand SA. Manyelo’s sweatshirt could not have been more ironic — he is more than gainfully employed. In 2017 he won the Young Creatives Award during the Loeries Creative Week, a category that showcases the work of people aged 27 and younger as part of a drive to generate recognition and support for their work. His portfolio of five submissions included a popular radio commercial for Netflorists which he wrote as part of FCB’s campaign to move from occasional to everyday gifting. It was called A War of Words — Anniversary Forgotten. "As I was walking home, I thought, ‘What happens in any relationship? We fight every day. So come with flowers before it happens’," he said...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now