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Transforming makes business sense, industry must realise
The new broad-based black economic empowerment codes may be steep but they are not unfair — it’s about time
The transformation conversation in marketing and communications in SA has been confined to a few black stalwart advertising executives, the likes of Ivan Moroke, Monalisa Zwambila and Ahmed Tilly. There’s been much less engagement from white advertising executives. This could be because white execs think this topic should be led by black execs, so they pass the proverbial mic to them and give them the space to lead. The other reason — possibly the truer one — could be that the silence from white execs reflects a lack of interest in the matter. Co-Currency CEO Ivan Moroke calls it "copping out". That, frankly, does nothing to move the needle and stagnates an industry that will most definitely become stronger if SA gets transformation right. For an issue that many of us white execs continuously say we must get over and move on from, we are certainly not future-casting. If we must get over it, then we must be active and speed up this process so that we can sooner get to where we want t...
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