GUIDING PRINCIPLES
A rare chance for the ANC to reset its ethical compass
South Africans have become inured to what would be shock events in other countries
As SA hurtles headlong towards the expected chair-tossing anarchy of the ANC’s 54th national conference in December, it has a rare opportunity: to reset its ethical compass. The benefits for business would be profound. South Africans have become inured to what would be shock events in other countries. The combative arena of politics in Europe is akin to the set of Strictly Come Dancing against the rank brutality of South African politics, where bloodshed isn’t a metaphor. Murders, daily in the double digits, slip to the inside pages in SA’s newspapers; racial differences still dominate social discourse and threaten to rend the delicate democracy; and the currency remains the whipping boy of global trade. But ironically, within all this repetitive nihilism is a sense of certitude: people resign themselves to the situation remaining so. This is why, when pushback against British public relations firm Bell Pottinger and its poisonous narrative pulled a thread that led not only to its r...
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