THE INSIDER: Lucy oxidised over carbon cubes
Ms Kellaway says ‘potato’ while Starbucks prefers ‘waxy-skinned tuber with a satisfying mouthfeel when fried or boiled’
Financial Times columnist Lucy Kellaway, whose acerbic commentary on corporate (mis)communication has featured regularly in Business Day over the years, is famously moving on to a new career in education. We carried her final column on Monday (How I lost my 25-year war on corporate guff that has become a million percent worse, July 17). The FT version prompted the following letter to the editor: "Sir, Lucy Kellaway’s column (How I lost my 25-year battle against corporate claptrap, July 17) was so insulting I felt I had to reach out. Let’s double-click on the contents of this column for a moment. "Ms Kellaway feels that the description of our new Starbucks Reserve Roastery stores as ‘delivering an immersive, ultra-premium, coffee-forward experience’ is over the top. I digested her narrative over my morning espresso and felt compelled to engage. The challenge is — we just don’t see the issue. Ms Kellaway says ‘tomato’ and we say ‘sun-dried optimised natural product driving positive co...
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