SA is at a crossroads on how to make the broadband market more competitive and ultimately affordable for all South Africans. Broadband affordability rather than availability is a primary barrier to such access. After all, companies such as Vodacom lay claim to 99% 3G population coverage and 75% LTE population coverage, yet about half the population are still not part of the global information society. If affordability is the problem, and campaigns such as #SocialMediaBlackout are not the solution, what can be done to reduce data cost? Four steps will make a large and immediate difference: releasing more spectrum to mobile networks, regulating aspects of wholesale mobile network access and pricing, actively promoting Wi-Fi services in public spaces, and lowering the device-entry barrier. Regarding the release of more spectrum, the only alternative to spectrum for increasing data capacity is to build more sites, which is costly. Lowering costs creates conditions for lowering prices. T...

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