Lesson one of corporate blame-shifting: if you mess up badly, just blame a junior staffer for the embarrassment. OUTsurance’s Father’s Day video had a lot of people seeing red when the montage of daddy scenes showed many white fathers and just one black one engaging in positive activities with their kiddies. Some said the advert was not just unrepresentative of SA, but suggested only white men made good fathers. OUTsurance quickly pulled the advert, blaming a junior staffer for the campaign and calling it an "unintentional oversight". For a company that proclaims "You always get something out", it seems they also take quite seriously the business of always getting some big shot out of taking responsibility. The Insider thinks blaming a junior for the mess may also have been an unintentional oversight. Valley of creepy, costly dolls Want a doll that looks, moves and feels almost exactly like a newborn? Or how about a baby Avatar, or a half human-half piglet? These questions, posed by...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.