DEMOCRATISATION OF TECHNOLOGY
Why the end is nigh for graphic designers
The end is nigh for graphic designers. They are not alone in their misery, joining typists and photo-lab technicians, doomed to the annals of history as a once thriving and useful career. The democratisation of technology has ushered in cheap access to everyone of the tools of the trade that were once the preserve of advertising agencies. Shutterstock, Macbooks and the Adobe suite of tools, which used to be hellishly expensive, are now available to all and sundry regardless of the size of their business. Monthly payment options, a genius move from Adobe with their CreativeCloud, has been a boon to the growth of freelancers and small agencies everywhere. And more supply means less demand or downward pressure on prices. Shutterstock has great product offerings. They now have a feature that allows anyone to edit photographs directly from the site without having to use an editing programme — a killer offering for social media. Adobe will have to deal with this one real quick. It allows ...
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