The six secrets of Comair’s success
Comair is applying the principles that made its airline business successful to its other ventures, writes CEO Erik Venter
In business, what looks like an overnight success often takes decades to achieve. Comair, for example, has quietly grown from operating a couple of Second World War-era aircraft between Rand Airport in Germiston and Stamford Hill Aerodrome in Durban into a diversified and formidable travel company. It continues to demand – and reward – leadership, innovation, integrity and a passion for service. How this has been achieved has yielded useful lessons that we continue to apply and that are worth sharing, especially as they have been gleaned in a notoriously tough and unforgiving sector. First, align your business with the needs of your market. This seems almost too obvious to state, but there is little latitude for error in the airline sector, so a successful business model must be supple enough to accommodate market trends and it must be scalable. Comair has achieved this by introducing the principles that drive efficiencies in its airline operations to its other operations. In doing ...
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